10 Best Email Marketing Software You Should Use In 2026 [Top AppSumo Lifetime Deals Included] New

In today’s fast-paced digital landscape, email marketing remains one of the most dependable and effective marketing platforms for companies, producers, and marketers. 

While social media algorithms are constantly evolving and paid ads become increasingly expensive, email remains a direct, permission-based approach to communicating with your audience, building connections, and generating regular conversions.

However, the success of email marketing is not solely determined by the content you send. 

It primarily relies on the email marketing platform you employ. The appropriate platform enables you to deliver emails to inboxes (rather than spam bins), automate campaigns, tailor content, segment audiences, and track results with precision. 

However, selecting the wrong solution might result in poor deliverability, limited automation, squandered expense, and missed growth prospects.

That’s why I created this guide to assist you in making an informed decision. The best email marketing software you should use for novices, small businesses, entrepreneurs, and e-commerce brands will be discussed in this post. 

We’ll break down essential features, use cases, and decision criteria so you can confidently select an email marketing platform that fits your goals, budget, and long-term growth plan.

List of The Best Email Marketing Software You Should Use 

1. MailerLite

MailerLite is an easy-to-use, low-cost email marketing tool that helps businesses, blogs, and creators increase their email lists and conduct efficient campaigns. 

It combines fundamental email tools (campaign builder, automation, and segmentation) with user-friendly features such as drag-and-drop editors, landing pages, signup forms, and dynamic content, all housed in a simple, easy-to-use interface. 

Over 600,000 users worldwide rely on MailerLite to manage emails, workflows, and audience growth without premium pricing or steep learning curves.

Key Features

• Drag-and-Drop Email Builder: Create professional, responsive emails without coding skills.
• Email Automation: Set up welcome series, behavior-based follow-ups, and automated workflows.
• Audience Segmentation & Dynamic Content: Tailor messaging for different subscriber groups.
• Landing Pages & Forms: Built-in templates for lead generation and subscriber growth.
• Analytics & Reporting: Track opens, clicks, unsubscribes, and campaign performance easily.
• Templates Library: Prebuilt email and newsletter templates to speed up design.
• Free Forever Plan: Generous free tier that supports real email marketing (up to 500 subscribers and 12,000 monthly sends).

Ideal Use Case

MailerLite is best suited for the following situations.

• Small businesses and startups that are looking for straightforward email marketing.
• Creators, bloggers, and solopreneurs starting or scaling newsletters.
• Teams that want easy automation without steep technical learning curves.
• Those who want landing pages, forms, and campaigns in a single platform.

Pricing

MailerLite follows a transparent and scalable pricing model catering to various needs. 

The Free Plan supports up to 500 subscribers and 12,000 monthly emails. 

The Growing Business plan supports all features of the Free Plan along with unlimited emails, 3 user seats, advanced automation features, and templates. This plan costs $9 per month. 

The Advanced plan costs $18 per month and comes with advanced features like dynamic content, enhanced automation, live chat support, unlimited user seats, etc. 

The Enterprise plan comes with a custom pricing option. 

2. Brevo

Brevo is a comprehensive customer engagement and email marketing platform that allows organizations of all kinds to easily develop, automate, and analyze email campaigns. 

Brevo’s suite, formerly known as Sendinblue, extends beyond typical email solutions by integrating email campaigns, SMS, and WhatsApp messaging, marketing automation, CRM, and analytics into a single platform. 

Its flexible price (based on emails sent rather than contacts) and user-friendly features make it an excellent solution for small-to-medium organizations seeking affordability and scalability.

Key Features

• Drag-and-Drop Email Editor: Visually build responsive campaigns with over 40 free templates.
• Multichannel Campaigns: Send email, SMS, and WhatsApp messages from one platform.
• Marketing Automation: Create automated workflows to welcome subscribers, follow up after purchases, or re-engage inactive contacts.
• Advanced Segmentation: Target audiences based on behavior and attributes for personalized messaging.
• CRM & Contact Management: Manage contacts, track interactions, and personalize communication.
• Analytics & Reporting: Measure open rates, clicks, and campaign performance across channels.
• Template Library & AI Tools: Professional templates and AI-assisted content suggestions streamline creation.

Ideal Use Case

Brevo is suitable for small and medium businesses that want email marketing with CRM and automation tools. 

It is also suitable for marketers and businesses who want pricing based on email sends instead of contact count. 

Pricing

The Free Forever plan supports up to 300 emails per day and is limited to 2000 contacts.   

The Starter plan costs INR 562.5 per month. It supports up to 5000 emails per month with standard automation and templates. 

The most popular plan is the Standard plan, which costs INR 1210.5 per month. It includes advanced automation, landing pages, and analytics. 

For teams and small businesses, the Professional plan is a sensible option. It has advanced features and priority support costing INR 40,212 per month.   

For growing businesses with 1M+ contacts, the Enterprise plan is a good choice. It has a custom pricing option. 

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3. Reoon Email Verifier

Reoon Email Verifier is a robust email list validation and verification tool that assists marketers and organizations in ensuring that their contact lists contain actual, deliverable email addresses before launching campaigns, which is an important step in increasing deliverability and safeguarding sender reputation. 

It works by removing invalid, temporary, unsafe, or spam traps from your email lists, which can help you reduce bounce rates, avoid sender fines, and increase overall campaign performance. 

Reoon enables both single and mass verification, as well as API integration and plugins to ensure seamless workflow integration.

Key Features

• Bulk Email Verification: Clean large lists quickly in just a few clicks without sending any verification emails.
• High Accuracy Detection: Validates addresses with ~99% accuracy, including Gmail, Yahoo, Microsoft, and custom domain emails.
• SMTP, MX & Inbox Status Checks: Deep verification to confirm inbox existence and domain health.
• Catch-All & Disposable Detection: Identifies disposable, catch-all, and risky email types to protect deliverability.
• API Integration: Integrate live email verification (e.g., during signup) with your website or apps.
• Simple Upload & Reporting: Upload CSV/text files and get clear results and reports.
• WordPress & Automation Plugins: Verify emails during form submissions (with supported plugins).

Ideal Use Case

Reoon Email Verifier is ideal for marketers, agencies, small to medium businesses, and teams that want to reduce bounce rate and improve deliverability.  

Pricing

AppSumo Lifetime deal price – $79

4. SendFox

SendFox is a lightweight, low-cost email marketing platform that prioritizes simplicity and affordability. 

SendFox is specifically built for content creators, small enterprises, and solo entrepreneurs who want to send newsletters, schedule campaigns, automate sequences, and increase subscriber lists without paying high membership costs or using difficult features. 

Unlike many email platforms that need monthly subscriptions to access important features, SendFox provides one-time lifetime access deals through AppSumo as well as a free tier, making it an extremely cost-effective option for first-time marketers and artists.

Key Features

• Unlimited Email Sends: Send as many emails as you want, even on lower plans, as long as you stay within your subscriber limit.
• Campaign Scheduling: Plan and schedule email newsletters or solo blasts ahead of time.
• Automations: Create welcome sequences, follow-ups, and drip campaigns to nurture engagement.
• Analytics Dashboard: Track list growth, open rates, and click-throughs to optimize performance.
• Smart Pages & Landing Forms: Build simple landing pages and signup forms to capture leads.
• Contact Management: Segment lists and organize subscribers for targeted messaging.
• Integrations: Connect with third-party tools like Zapier, Sumo, and KingSumo for extended workflows.

Ideal Use Case

SendFox is best suited for content creators, solopreneurs, small businesses, and marketers who want a simple and meaningful email marketing tool at an affordable rate.  

Pricing

AppSumo lifetime deal price – $49

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5. Newoldstamp

Newoldstamp isn’t your typical email marketing platform; it’s a professional email signature management and branding solution that transforms every outgoing email into a subtle marketing channel. 

Teams and organizations may use centralized signature generation and deployment to create consistent, branded email signatures with logos, social network links, legal disclaimers, and even banner campaigns to promote products, events, or offers. 

It’s especially valuable for companies that want to maintain their communications clean and consistent while getting more promotional value out of ordinary emails.

Key Features

• Professional Signature Generator: Create visually appealing email signatures with customizable templates, including brand colors, photos, and contact links.
• Centralized Management: Manage email signatures for an entire team or company from one dashboard.
• Signature Banner Campaigns: Add promo banners to signatures to advertise events, products, or special offers.
• Seamless Integrations: Works with major email clients and platforms like Gmail, Exchange, Google Workspace, and Microsoft 365.
• Analytics & Tracking: Basic performance insights help you monitor signature interaction and optimize design.
• User-Friendly Editor: Simple, no-code design tools make it easy for anyone to build a signature quickly.

Ideal Use Case

Small to medium businesses, marketing teams, agencies, and brands that want to standardize signatures across all teams can consider using the Newoldstamp software. 

Pricing

AppSumo lifetime deal price – $39

6. Mystrika

Mystrika is an AI-powered cold email outreach and sales acceleration platform that enables organizations and marketers to enhance inbox deliverability, automate targeted outreach, and increase response rates from cold campaigns. 

Unlike traditional newsletter tools, Mystrika focuses on expanding cold email and outbound marketing by intelligently warming up email accounts, tailoring campaigns with dynamic factors, and automating follow-ups, ultimately allowing users to arrive in key inboxes rather than spam folders.

Key Features

• AI-Driven Personalization: Automatically tailor outreach with dynamic content and Spintax to increase engagement.
• Automated Warm-Up: Builds and maintains a strong sender reputation with ongoing warm-up sequences to boost deliverability.
• Unlimited Sending Accounts: Add and use multiple email accounts without steep pricing increases — ideal for scaling outreach.
• Cold Email Sequences: Set up and schedule multi-touch campaigns with automated follow-ups.
• Unibox & Tracking: Central unified inbox for replies plus open/read/click tracking to monitor performance.
• Detailed Analytics & Reputation Monitoring: Track campaign success metrics and sender reputation in real time.
• Integrations: Works with Gmail, Outlook, Office 365, and can integrate via webhooks and APIs.

Ideal Use Case

Mystrika works best for B2B sales teams & agencies, lead generation professionals, consultants, and freelancers. 

Pricing

AppSumo Lifetime Deal price – $125

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7. HubSpot Email Marketing

HubSpot’s email marketing solution is part of the HubSpot Marketing Hub, a comprehensive, all-in-one platform that enables organizations to build, automate, and evaluate email campaigns while directly integrating them to CRM data for enhanced personalization and performance analytics. 

It is trusted by organizations of all sizes, from startups to enterprises, and allows marketers to create professional emails, segment audiences, and nurture leads without having to switch between applications. 

HubSpot’s email capabilities are seamlessly integrated with the rest of its marketing, sales, and support ecosystem.

Key Features

• Drag-and-Drop Email Builder: Easily design branded, responsive emails using visual tools.
• CRM-Powered Segmentation & Personalization: Use smart data from HubSpot’s CRM to tailor emails based on lifecycle stage, customer behavior, and preferences.
• Automation & Workflows: Build automated nurture series — from welcome sequences to lead qualification — using trigger-based workflows.
• Analytics & Reporting: Monitor performance metrics like open rates, click rates, and engagement in context with other marketing channels.
• A/B Testing: Optimize campaigns by testing subject lines, content variations, and send times (available on higher plans).
• Integrated Campaign Management: Link email with landing pages, forms, social media, and ads for a unified marketing strategy.
• Inbox Deliverability Tools: Built-in guidance helps improve sender reputation and inbox placement.

Ideal Use Case

HubSpot’s email marketing is suitable for growing businesses, marketing teams, and enterprises that want a CRM-centric marketing strategy with AI tools and automation. 

Pricing

The Free plan of HubSpot supports up to 2 users and offers features like forms, email marketing, and basic chatbots. 

The price of the Starter plan is INR 752 per month per seat. This plan includes features like lead capture forms, ads, and automation. 

The Professional plan of HubSpot is suitable for marketing teams that want sophisticated features. It has three core seats, and additional seats cost INR 3,753 per month per seat. This plan costs INR 66,697 per month.     

Marketing organizations that want more power, flexibility, and governance can opt for the Enterprise plan. It costs INR 300,000 per month. 

8. Mailjet

Mailjet is a versatile and reasonably priced email marketing platform that allows organizations to develop, send, and optimize both marketing newsletters and transactional emails from a single dashboard. 

Mailjet, founded in France and trusted by teams worldwide, combines simple campaign tools, real-time team collaboration, and dependable delivery with developer-friendly capabilities such as API and SMTP for high-volume mailings. 

It is ideal for enterprises that require a strong combination of marketing and technical email skills, all with clear, volume-based pricing.

Key Features

• Drag-and-Drop Email Editor: Create responsive email campaigns quickly using flexible templates.
• AI-Assisted Content & Templates: Use built-in tools to generate better copy and email designs. 
• Unlimited Contacts: Store unlimited contacts on all plans, paying based on email volume rather than list size.
• Segmentation & Personalization: Send targeted campaigns based on audience data and dynamic content. 
• Automation & A/B Testing (Premium): Create automated workflows and run subject/timing tests to improve performance.
• Real-Time Collaboration: Work with teammates on campaigns in real time with roles and permissions.
• Analytics & Deliverability Tools: Track open rates, click performance, and delivery success across campaigns.
• Transactional Email API & SMTP: Developer tools that support app or system-triggered email sending. 

Ideal Use Case

Marketing teams and businesses that want to send regular newsletters, reliable deliverability, and volume-based pricing should choose the Mailjet software.   

Pricing

Mailjet follows a flexible pricing structure based on email volume rather than the number of contacts. 

It has a Free plan which supports up to 6000 emails per month and features like basic editor, SMTP, analytics, and contact storage. 

Then comes the Essential plan, which is very popular. This plan costs $17 per month and has support for 15,000 emails per month. 

The Premium plan costs $27 per month, which has more advanced features than the Essential plan. 

There is a Custom plan for enterprises. You can contact Mailjet and get a quote depending on your requirements.  

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9. Omnisend

Omnisend is an all-in-one email and SMS marketing automation platform designed to assist e-commerce firms in engaging customers, increasing conversions, and driving revenue through integrated marketing channels. 

Omnisend provides organizations with email campaigns, automation processes, segmentation, push alerts, and SMS – all from a single dashboard. 

Its user-friendly interface and e-commerce-focused functionality make it a top choice for store owners using systems such as Shopify, WooCommerce, and BigCommerce.

Key Features

• Drag-and-Drop Email Builder & Templates: Build professional, dynamic emails with customizable templates.
• Marketing Automation: Set up advanced trigger-based workflows such as welcome series, abandoned cart recovery, and post-purchase follow-ups.
• Segmentation & Personalization: Target customers based on behavior, purchase history, and interaction patterns for more relevant messages.
• Omnichannel Messages: Send coordinated campaigns across email, SMS, and push notifications to maximize engagement.
• Forms & Pop-ups: Capture leads with on-site forms and pop-ups that integrate directly into automated flows.
• Analytics & Reporting: Track campaign performance in real time to optimize ROI and engagement.
• Integrations: Connect with popular e-commerce and CRM platforms to sync customer data automatically.

Ideal Use Case

Omnisend is best suited for e-commerce businesses, online stores, and growing brands that want marketing automation. 

Pricing

The pricing of Omnisend is designed based on the number of contacts. 

The Standard Plan is suitable for growing teams that want automation. It costs $16 per month. 

The Pro Plan offers the best value for money with support for unlimited emails, more advanced automation, and SMS credits. It costs $59 per month.  

Businesses and large teams that have custom needs can opt for the custom pricing option. 

10. Mailchimp

Mailchimp is a well-known and frequently used email marketing platform that provides an all-in-one solution for creating, sending, automating, and monitoring email campaigns. 

It combines email marketing, automation, audience data, AI-assisted content tools, and comprehensive connections with e-commerce systems and CRMs to aid businesses in engaging customers and growing their audiences successfully. 

Mailchimp is ideal for both novices and teams aiming to scale their campaigns, with millions of users and plans ranging from free to enterprise-grade.

Key Features

• Drag-and-Drop Email Builder: Create professional, responsive campaigns without coding.
• Marketing Automation: Automated welcome flows, customer journeys, and behavior-triggered emails.
• Audience Segmentation & Personalization: Tailor messaging using contact data and customer behaviors.
• AI Tools: Generate email copy, subject lines, and design suggestions using AI.
• Templates & Design Tools: Large library of templates you can customize.
• Analytics & Reporting: Track opens, clicks, and conversions to optimize campaigns.
• Integrations: Seamless connectivity with platforms like Shopify, WooCommerce, Canva, Zapier, and many CRMs.
• Multichannel Marketing Support: Integrates email with SMS and other channels (paid add-ons). 

Ideal Use Case

Mailchimp works well for beginner & intermediate marketers and small and medium-sized businesses seeking a comprehensive email and marketing platform.

Pricing

Mailchimp has multiple pricing tiers to meet different needs. 

The Essentials plan costs 385 rupees per month, which supports expanded email limits, templates, and basic automation.

The Standard Plan is ideal for growing businesses and comes with advanced automation, A/B testing, and more detailed reporting features. This plan costs 575 rupees per month. 

Mailchimp has a Premium plan costing 11,500 rupees per month. It has unlimited contacts, advanced segmentation, and priority support.

The Free plan of Mailchimp supports up to 250 contacts with basic email and automation features. 

Why Email Marketing Is Still One of the Best Digital Marketing Channels

Despite the rise of social media, AI tools, and paid advertising platforms, email marketing still outperforms most digital channels in terms of dependability, control, and long-term value. 

Email is a critical component of digital marketing for organizations seeking long-term growth rather than short-term visibility.

Here is why email marketing is still an essential part of the digital marketing landscape. 

High ROI Compared to Other Marketing Channels

Email marketing regularly has one of the greatest returns on investment (ROI) among digital marketing platforms. Unlike paid ads, which require ongoing spending, email campaigns exploit an existing subscriber base, making each distribution extremely cost-effective.

Once your email list is established, the cost of reaching your target audience is minimal, while the potential return (sales, sign-ups, engagement) is substantial. This makes email marketing extremely appealing for organizations that desire consistent results without incurring additional costs.

Direct Audience Ownership

One of the most significant advantages of email marketing is complete control over your audience. Social media companies may change algorithms, reduce reach, or even suspend accounts, but your email list is yours.

You have complete control over when and how you contact using email; you are not reliant on third-party platforms; and you can create long-term connections without interruption.

With this level of control, email marketing is a future-proof channel in an increasingly platform-dependent digital environment.

Better Personalization and Automation

Modern email marketing software enables you to go much beyond standard newsletters. With enhanced personalization and automation, you can deliver the right message to the right person at the right time.

These automations not only save time but also considerably increase engagement and conversion rates, making email more effective than many manual or broadcast methods.

Examples include:

• Personalized product recommendations
• Automated welcome sequences
• Behavior-based follow-ups
• Re-engagement emails for inactive users

Works for Businesses of All Sizes

Email marketing is uniquely scalable—it works just as well for:

• Solo creators and bloggers
• Small and local businesses
• Growing startups
• Large enterprises and e-commerce brands

Email marketing scales with your company’s size, goals, and budget, whether you’re delivering a basic monthly newsletter or operating elaborate, multi-step automated programs. You may start small, test what works, and expand as your audience grows.

FAQs – Best Email Marketing Software

Final Verdict: Which Email Marketing Software Should You Use?

You should choose the email marketing software based on your goals, budget, and how advanced your marketing needs are. 

Today’s email marketing tools are flexible and scalable, catering to both beginners and large-scale businesses. 

The best way to start is to go with a free plan of a solid tool and switch the plan tier as your audience grows. 

Also, you can consider the AppSumo lifetime deals for email marketing tools, as these require a one-time payment for complete access to the tool. 

Neeladrinath

Neeladrinath is a technical writer, blogger, mechatronics engineer, and the founder at technicalstudies.in. He holds a diploma in Mechatronics and possesses in-depth knowledge of intricate subjects, coupled with exceptional writing skills. With a background in engineering, Neeladrinath excels at making complex concepts accessible to a broader audience. Apart from his writing pursuits, he is also passionate about movies and tech products.

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